Kenya on the scene again with the best running ad on CNN award winner
Kenya gets yet another award after being regarded as having run the best tourism ad on CNN in a rank that saw Kenya beat over 100 ads from tourism destinations worldwide.
Kenya is slowly but sure trying to recover it’s position as a tourism destination with it’s participation in the various tourism fairs. In January 2010 they participated in Madrid FITUR with an important representation from the KTB and also a few travel agents.
This month they are in Berlin at the ITB with an aim to recapture the source market which in the last year has seen it’s numbers decrease leaving Italy as the leading source market for Kenya. They are actually keen on promoting tourism in the coast area as this is already known to the Germans who have ever since loved Kenyan beaches ensuring them that Kenya is still that very unique option for a beach safari, without forgetting the possibilities of other tourism activities within reach. Other upcoming tourism products Kenya is promoting world over is Golf. Kenya boasts numerous quality golf courses around the country. Very few Golf lovers however know that Kenya is one of the rare places around the world where it is possible to practice the game during the whole year.
Kenya was at it’s best in the year 2007 when the figures relating to the number of international tourists hit an all time high bringing in very high returns which translated into job creation and a boost to the local economy. This now remains the target for a good start. So much is going on to make sure that issues regarding security are dealt with and also the infrastructures are set to acceptable if not outstanding standards which meet the international requirements.
Conservation work is also going on. A good example is the inauguration of the Aberdares fence which has taken years to construct but now complete. The fence is aimed at impeding human encroachment in the water tower, on which most of the surrounding areas and the reserves depend. Recently we also saw the intervention of the government in the Mau conservation area with the aim of recovering the forest cover. This will help a great deal in conserving our flora and fauna in the national parks. It is also hoped that once the forest cover is recovered, the climate patterns will be more stable and more predictable enhancing as such, other aspects as the agricultural activities around the country.

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